Principles and practices of Corporate Education in Pharmaceutical Industry

Abstract

In environments of constant change, increasing competitiveness and innovation, the development of individuals becomes challenging when it aims to sustainable growth and market positioning. The corporate education model tries to facilitate this process by learning culture, aligned with the strategic objectives of the organization. Thus, the article identifies, describes and analyzes the training and development practices used by an organization in the light of the principles of success proposed in corporate education model. In order to meet these goals, there was semi structured interviews with company employees. After the interview, was elaborated the transcription and analysis mentioned by respondents, supported by the theoretical framework proposed. It was identified that the organization has several structured actions and aligned with the practice of the principles of successful corporate education, possessing excellent concept on two principles, good concept in two other principles and finally regular concept on three principles. Overall, the total score of the sum of the seven principles of successful credits the good concept to the organization, demonstrating the search for successful practices, which place it in an advantageous position compared to other companies. However, it should also strengthen and restructure some weaknesses in order that all the principles of success are explored and systemic results are obtained by the business.