Social Media and Tourism: case study in Catalonia

Joan-Francesc Fondevila-Gascón; Pedro Mir-Bernal; Mônica Muñoz; Gaspar Berbel

doi:10.21710/rch.v16i0.267

Autores/as

Joan-Francesc Fondevila-Gascón Universitat Pompeu Fabra, Escola UniversitÃ ria Mediterrani (Universitat de Girona) y Universitat de Barcelona
Pedro Mir-Bernal Universidad de Navarra
Mônica Muñoz Escola UniversitÃ ria Mediterrani (Universitat de Girona)
Gaspar Berbel Escola UniversitÃ ria Mediterrani (Universitat de Girona)

DOI:

https://doi.org/10.21710/rch.v16i0.267

Palabras clave:

hotel, business, social media, tourism, communication, marketing

Resumen

In this article we study the social media used by tourist businesses to attract visitors to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of the study into numerical data, with emphasis on the measurable objective. A quantitative questionnaire was prepared. The multiple choices questions are an instrument for obtaining data and are used to gather the information needed, such as facts, opinions, and trends. The data collection was carried out for 4 months in 2015 with a final sample of 494 participants. The conclusion is that Facebook, Twitter, Instagram and Foursquare are the types of social media used mostly by young people, and gender does not influence their use. However, the degree of use of Google+, Linkedin, TripAdvisor and Booking has no significant relationship among them, considering such variables as age and gender.

Biografía del autor/a

Joan-Francesc Fondevila-Gascón, Universitat Pompeu Fabra, Escola UniversitÃ ria Mediterrani (Universitat de Girona) y Universitat de Barcelona

Profesor de la Universitat Pompeu Fabra, la Escola UniversitÃ ria Mediterrani (Universitat de Girona) y la Universitat de Barcelona. Director del Centro de Estudios sobre el Cable (CECABLE). Investigador Principal del Grupo de InvestigaciÃ³n sobre Periodismo Digital y Banda Ancha y del Grupo de InvestigaciÃ³n sobre Sistemas Innovadores de MonetizaciÃ³n del Periodismo y Marketing digital (SIMPED).

Pedro Mir-Bernal, Universidad de Navarra

Dr. in Communication and professor in Universidad de Navarra

Mônica Muñoz, Escola UniversitÃ ria Mediterrani (Universitat de Girona)

Professor inÂ Escola UniversitÃ ria Mediterrani (Universitat de Girona)

Gaspar Berbel, Escola UniversitÃ ria Mediterrani (Universitat de Girona)

Dr. in Psichology and professor in Escola UniversitÃ ria Mediterrani (Universitat de Girona)

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