Implementation of corporate governance in brazilian business

Abstract

The proposed theme is extremely important because the hypothesis is that the practices of governance directly affect the performance of companies. This paper aims to evaluate if the governance mechanisms that are formed and if in fact influence the market value and profitability of publicly traded companies in Brazil. The research was divided into 02 interrelated parties. The first part investigated two companies in which corporate governance was applied incorrectly, in which its main pillars, transparency, fairness, accountability and social responsibility were not respected and with that the consequences were extreme, both from the point of view social and financial. At the other end, two companies were surveyed in which governance has been applied in an incisive and correct manner in the organization, with practices fostered not only based on the pillars of governance, but influenced by the organizational culture of the companies.