O distanciamento entre o discurso e a prática: uma análise da responsabilidade e da evidenciação sociais vis-à-vis ao gerenciamento de resultados
DOI:
https://doi.org/10.21710/rch.v27i0.550Palavras-chave:
Responsabilidade Social, Gerenciamento de Resultados, Evidenciação Social, Reputação CorporativaResumo
O artigo tem como objetivo avaliar se empresas brasileiras com maior nível de Social Disclosure apresentaram menor grau de gerenciamento de resultados. Investigou-se também se empresas certificadas como socialmente responsáveis apresentam essa mesma relação. Para alcançar o objetivo traçado, foram analisadas 87 empresas integrantes da carteira do Índice de Sustentabilidade Empresarial da B3 e empresas não participantes, nos anos de 2010 a 2017. A metodologia é de natureza quali-quanti, conforme Günther (2006). Para avaliar os níveis de Social Disclosure, foi utilizado um índice que mede os níveis de transparência de investimentos em projetos sociais a partir de informações contidas nos relatórios sociais. Para medir os níveis de gerenciamento de resultados, foi utilizado o modelo de Kang e Sivaramakrishnan (1995). Os resultados obtidos a partir da regressão em painel com efeitos fixos, apesar de não apresentarem significância estatística, indicam uma relação positiva entre o índice de Social Disclosure e o gerenciamento de resultados e uma relação negativa do Índice de Sustentabilidade Empresarial e o gerenciamento de resultados.
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Copyright (c) 2020 Caio Rodrigues Barroso, Rodrigo de Souza Gonçalves, Otávio Ribeiro de Medeiros, Alex Laquis Resende
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.